Claire Vo | Austin, TX

Director of Product Development, Creative & Online Marketing, past (and sometimes present) UX designer, tumblr lover, and charmed Austinite.

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Feb
25

WSJ: Why Won't Anyone Clean the Refrigerator?

Hey there aint nothin wrong with using the crisper for beer, and the cheese drawer for hot dogs, and the milk place for red bull.

leilacohan:

I’m not sure why I’m so very tickled by this article about refrigerator manufacturers desperation with the fact that Americans don’t know how to take care of their fridges, but it made me giggle a lot. Particularly this segment:

Four years ago, in an effort to understand how people organize their fridges, Sub-Zero bought a week’s worth of groceries and asked a group of 12 customers to put away the items in refrigerators at the company’s research facilities in Madison, Wis.

What ensued was chaos. People put meat and soda cans in the crisper drawers, which have a temperature and humidity meant for veggies. They put their milk in shelves on the door. While the door shelves seem to be a perfect fit for a carton of milk, Sub-Zero says the area is the worst place to store dairy products because it’s the warmest part of the fridge.

And most folks had no clue what to do with the special cheese compartment. “What we found is that most people don’t know what they are doing when they pack the refrigerator,” says Paul Leuthe, the company’s corporate marketing manager.

You guys, the fridge people are so sad! So sad! Clean your fridge! Stop using the crisper for beer!

Source leilacohanmiccio

Reblogged from leilacohanmiccio

1 year ago

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  1. ribbonofblack liked this
  2. jayrobinson liked this
  3. sunshadowpoet reblogged this from thebrowngoblet and added:
    I’m still catching up on the milk part these days, but this is a huge part of why I can’t see myself living with more...
  4. oofoofoofoofoofoofbaha liked this
  5. masstrovato reblogged this from leilacohanmiccio and added:
    Four years ago, in an effort...understand how people organize
  6. dadaoist liked this
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  16. thebrowngoblet reblogged this from leilacohanmiccio and added:
    even though our fridge is old, we ought...to be. we also need to inform our roommate...
  17. growingupindie liked this
  18. -kennet liked this
  19. kissandgiggles reblogged this from leilacohanmiccio and added:
    Hahahaha those damn people! :p
  20. kissandgiggles liked this
  21. wtfmelissa93 liked this
  22. goaquatic reblogged this from leilacohanmiccio and added:
    Sounds like our fridge is organized right. I hate when the milk is in the door. MILK SHOULD BE SO COLD IT BUUUURNS
  23. ih8review liked this
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  37. davethebrave reblogged this from leilacohanmiccio and added:
    I usually don’t reblog the radar out of principle (I hate the radar) but this is so fucking funny. I find this funny for...
  38. davethebrave liked this
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  40. bookz reblogged this from leilacohanmiccio and added:
    Yeah. Our fridge got cleaned for the first time since September a few weeks ago. We often use the crisper for beer. Yeah...
  41. jessthevagabond liked this
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  50. fungusmonk reblogged this from leilacohanmiccio and added:
    Who the fuck puts their soda in the crisper.
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